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Auction History Result

4j055 NORMA SHEARER personality poster 1920s head & shoulders portrait of the MGM leading lady!

Date Sold 3/5/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Paperbacked Personality Poster (measures 22" x 28" [56 x 71 cm]) (Learn More)

Norma Shearer was the great MGM leading lady of the 1920s and 1930s. She was married to studio head Irving Thalberg in 1927, and that seemed to greatly help her career, and his untimely death in 1936 seemed to coincide with the decline of her career. But that is probably really unfair, because while her marriage to Thalberg greatly helped her get top parts, she did wonderfully in many major movies! Some of her movies include: Romeo & Juliet (nominated for the Best Actress Academy Award for this film), The Barretts of Wimpole Street, Marie Antoinette (nominated for the Best Actress Academy Award for this film), The Divorcee (winner of the Best Actress Academy Award for this film), Escape, Free Soul (nominated for the Best Actress Academy Award for this film), Their Own Desire (nominated for the Best Actress Academy Award for this film), and The Women. She passed away in 1983 at the age of 80.
If you know who did the art (if any), please let us know.
Important Added Info: Note that starting in the very early 1910s (around 1912, when studios realized that people were more likely to go to a movie if it had a star they liked in it), studios created sets of special "personality" posters, which theaters that showed their movies could hang in their lobbies. These had a big advantage over posters for specific movies, because they could be used whenever a movie with that star was shown, which meant they could be used over and over! Because studios realized this, they made these posters on a high quality paper stock, sometimes with a "linen" texture, and sometimes with elaborate border designs, and almost always with great quality color printing. They almost always measured exactly 22" x 28", the same as "half-sheets" (which were then known as "displays", except that they were taller than they were wide, and that the images almost always had a "full bleed", meaning that there were no blank borders. They almost always showed a head and shoulders image of the star, and the image on these posters is often very close to actual life-size! They almost always have the name of the star and the studio they worked for at the bottom. Even though there were many sets of these from many studios over a period of approximately 30 years (they were rarely made after the early 1940s), very few survive, likely partially due to World War II paper drives, and partially due to the fact that they were never folded and the paper they were made of sometimes aged poorly.

Note that MGM became a major studio after its creation (through merger) in 1924, and at some point in the 1920s, they created two different sets of personality posters to promote their stars, and in the 1930s, when they had "more stars than there are in Heaven", they created four more sets! You can tell the sets apart in two ways. One is that all of the posters from a set have the same border design and the stars and studio names are written in the same font and layout. The other is that you can look at the age of the star in the image (although that might possibly be deceptive, because they might have sometimes used a slightly younger version of a star!). The MGM sets were likely made every two to three years, and some major stars carried over from set to set, but with the passing years, some stars would be dropped and new stars added. These posters are extremely rare as it is likely few theaters ordered them, and fewer still saved them, and in addition, they could be easily torn, and if they were not stored carefully, they would become fragile, and it is likely many were damaged and discarded for that reason! Note that the high quality paper stock these posters were printed on does not always age very well, and can become fragile (usually resulting in chips around the edges of the poster). Because of their fragile nature and their age, we intend to send all of these personality posters in large flat packages, and never roll them into tubes (unless the buyer insists)! PLEASE DO NOT BID ON THIS POSTER, UNLESS YOU ARE WILLING TO PAY THE COST OF SHIPPING IT IN A LARGE FLAT PACKAGE! Also note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a paper backing (acid-free), that is similar in feel to that of the original poster (except somewhat heavier). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards, and lobby cards.

What IS paperbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: fair to good. Prior to paperbacking, the poster had staining in the bottom 3-4" of the image, with a few scuffs and small stains in the rest of the image. It had tears and areas of paper loss around the edges. Overall, the poster was in fair condition prior to paperbacking. The poster paperbacked, and the border defects were addressed, but the image defects were pretty much left as they were (see our image).
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