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Auction History Result

7x023 PARAMOUNT 1931-32 campaign book '31 Dr. Jekyll & Mr. Hyde, Marx Bros. in Monkey Business!

Date Sold 5/11/2014
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Campaign Book (measures 10 3/4" x 14" [27 x 36 cm]; 121 pages) (Learn More)

Paramount 1931-32, the 1931 Paramount campaign book ("Paramount's 20th Birthday Jubilee") sent to theater owners to encourage them to show Paramount movies. The book includes many pages with mostly one-page spreads on Paramount's upcoming movies and stars, including truly magnificent artwork! Some of the movies and stars advertised include Dr. Jekyll & Mr. Hyde (with Fredric March), No One Man (with Carole Lombard), City Streets (with Gary Cooper), Smiling Lieutenant (with Maurice Chevalier), Daughter of the Dragon (with Anna May Wong), Taboo (directed by Murnau), Monkey Business (with The Marx Brothers), Graft (with Gary Cooper), An American Tragedy (with Sylvia Sidney), Love Me Tonight (with Maurice Chevalier), Indiscretion (with Marlene Dietrich), and much, much more! Note that, because Paramount at this time was one of the very leading studios, and had many of the biggest name stars and directors, and also had lots of money to spend, they made lots of great movies this year, and they also were proposing many unbelievable movies that never got made (see some of the examples above; perhaps it was because the stars became too famous too quickly to make so many movies, or maybe it was because of the Great Depression, but this book has lots of never-made movies that one could only dream of!). Paramount sometimes did not use as much full-color artwork as the lesser studios, because they had so many great stars, BUT IN THIS CASE, THEY EMPLOYED REALLY WONDERFUL ARTISTS TO CREATE BEAUTIFUL ADS! We have included images of the cover of the book and several of the interior pages (and we did not make a big effort to find the best ones, and we really wish we could have pictured them all!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that some of the movies listed in this book may never have been made at all, and some had their titles changed, and some had their cast or director changed! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
NOTE: Click on linked names to see a biography.

Condition: good to very good. There are many scratches, scuffs, and stains on the covers. There is some glue residue on the back cover where something was attached. The spine is a thick piece of black tape that covers part of the front and back covers, and that tape is separating at the left edge of the front cover. The inside front and back covers have scuffs on them, but the interior pages are in nice condition.
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