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Auction History Result

4j193 PLEASURE GARDEN linen Italian 2p '25 historic poster from Alfred Hitchcock's very first film!

Date Sold 12/8/2013
Sold For: Login or Register to see sold price.

An Original Vintage Theatrical Linenbacked Italian Two-Panel (known in Italy as a "4 Fogli") Movie Poster (2p; measures 55" x 78" [140 x 198 cm]) (Learn More)

The Pleasure Garden, the 1925 Alfred Hitchcock English/German silent romantic love triangle melodrama (a complicated melodrama about a woman who works at a London music hall called "The Pleasure Garden"; she has a boyfriend, and she meets her boyfriend's best friend, and he has a girlfriend, and the woman gets her a job at the music hall and marries her boyfriend; then both men go off to an English colony in the tropics, leaving the women in London; later, the woman travels to the tropics to see her husband, and discovers her is both an alcoholic and living with a native girl; when the native girl dies, the husband tries to kill his wife!) starring Virginia Valli, Carmelita Geraghty, Miles Mander, John Stuart, and Ferdinand Martini. Note that this was Alfred Hitchcock's very first completed film! He had started directing a movie in 1922, but only a small bit was shot, and it was canceled. In 1924, he went to Germany, where he was an assistant to director Graham Cutts, and he was greatly influenced by F.W. Murnau (specifically "The Last Laugh", which Murnau was directing). Hitchcock had a falling out with Graham Cutts, and he was hired to direct this movie, which was produced by Gainsborough Pictures, but was shot at UFA Studios in Germany. The movie was released in Germany and was not successful, and was not released in England at that time. But in 1926, he directed "The Lodger", and it was released in early 1927, to great success, and that caused this movie to be released in England for the first time in 1927. Many collectors have sought to acquire posters from all of Hitchcock's movies, and this, his very first, has proven to be the most elusive!
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that I am only aware of two posters EVER surfacing from this, Alfred Hitchcock's very first movie. One is an American one-sheet, which sold privately for a huge amount of money, and the other is this Italian two-panel poster. So if someone wants to acquire a poster from this movie, this may well be the only opportunity, at least until another poster from any country surfaces, which may take many years or decades to occur! Finally, note that we can't say whether this poster is from 1925, 1926, or 1927. The movie was released in Germany in 1925, in the U.S. in 1926, and in England in 1927, but we don't know exactly when it was released in Italy (but it would surely be from one of those three years).

Note that it is difficult to accurately date Italian posters, and some unmarked re-release posters can be extremely difficult to distinguish from first releases, so please bear that in mind before you place a bid. We used our best information to date this poster, but we can't always guarantee that the Italian posters we sell are not from an unmarked re-release, but this will only prove to be true in a very tiny number of cases.

What IS linenbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. The poster had small paper loss at some crossfolds and some creases, tears, and tiny paper loss on many parts of some foldlines, with some tears and areas of paper loss around the edges. There was darkening on some foldlines. Overall, the poster was in good to very good condition prior to linenbacking. The poster was really expertly backed by a very talented professional, and it displays great!
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