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Fox 1923-1924 Twenty Years of Progress, the 1923 Fox Film campaign book, sent to theater owners to encourage them to show Fox movies. The book includes 73 pages with mostly two-page spreads on Fox's upcoming movies. Some of the movies listed include The Silent Command, North of Hudson Bay (Tom Mix), Gentle Julia (Booth Tarkington), The Shepherd King (shows the Sphinx and Great Pyramid!), The Shadow of the East (by the author of "The Sheik"), The Temple of Venus (with 1,000 American beauties, including a super young Jean Arthur, who is pictured and credited!), Hell's Hole (Charles 'Buck' Jones), The Eleventh Hour (Buck Jones fighting lions!), Does It Pay? (pretty Hope Hampton), Cameo Kirby (John Ford gambling movie starring John Gilbert and young Jean Arthur!), Soft Boiled (Tom Mix), and many more! At the end of the book is a great two-page spread which shows all of the one-sheet and larger posters created for "If Winter Comes", and all are in full color! Note that, because Fox was one of the foremost studios at this time and had some of the biggest name stars, they prepared a campaign book filled with beautiful full-color artwork! We have included images of the cover of the book and twelve of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
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Important Added Info: Note that this campaign book comes from a legendary collection of campaign books that was collected by one of the first people to recognize the beauty of campaign books, Marty Kearns! Marty spent considerable money locating dozens of these ultra-rare books, and he had each of them professionally bound with a black binding, with the name and year of the campaign book on the outside, and some really cool vintage-looking inside front and back covers (and this was done very expertly, at considerable expense). Also note that this is one of an excellent collection of seven extremely scarce studio campaign books (plus two similar items) we are selling this week on eBay (in seven separate auctions). Even though these are books that have sold for hundreds of dollars in the past, all begin with 99 cents with no reserve on any of them!

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