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Auction History Result n005 UTICA CLUB BEER billboard poster 1949 Pilsener Lager & Cream Ale Date Sold 5/1/2007Sold For: Login or Register to see sold price. An Original Vintage Billboard Advertising Poster (measures approximately 9' x 20') (Learn More) Utica Club, the billboard advertising poster encouraging people to buy Utica Club beer and ale. Note that Matt Brewing Company (formerly F.X. Matt Brewing Company) is a family-owned brewery in Utica, New York. It is the fourth oldest family-owned brewery in the United States, having brewed beer since 1888. Its most popular product is the Saranac line of beers which includes Utica Club beer. During Prohibition, the company stayed afloat by producing soft drinks under the label Utica Club. After the end of Prohibition, Utica Club became the name of the brewery's flagship beer, promoted during the 1950s and 1960s by two beer steins, Schultz and Dooley, voiced by Jonathan Winters. The brewery became popular throughout the Northeast based on Utica Club and its current flagship beer, Saranac. If you know who did the art (if any), please let us know. Important Added Info: This billboard poster was tri-folded only (which means there is one less vertical machine fold than usual). This means the poster has a significantly lesser number of folds than with billboards folded in the "regular" way, which is nice! Tri-folded billboards need to be sent in an oversized flat package, which measures roughly 16" x 38", so they cost more to send than regularly folded billboards, especially if they are sent to non-U.S. addresses. This billboard was printed in 12 sections. Condition: very good. The poster has some minor tears in some of the borders, and some minor fold wear, but has overall survived in about as good condition as one could possibly imagine! Learn More about condition grades 
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