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Auction History Result

4j050 GARY COOPER personality poster 1936 super close portrait of the Paramount leading man!

Date Sold 3/5/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Personality Poster (measures 22" x 28" [56 x 71 cm]) (Learn More)

Gary Cooper was born Frank James Cooper in Helena, Montana, USA in 1901. His mother was English born, and he and his brother were sent to an English boarding school to be educated when they were young, but when WWI broke out, they were brought home.

His father was a judge who also owned a ranch, and Cooper went to college, but did not graduate, and ran his father's ranch afterwards, and also drew some cartoons for the local paper. When he was 23 his father left the bench and sold the ranch and his parents moved to California, and because Cooper could not make a living at his cartooning, he moved with them.

After a year of odd jobs, he started getting extra roles in movie westerns. He signed a contract with Paramount, and changed his first name to Gary. Cooper got progressively better roles in non-talkie movies, and had romances with some of his more famous co-stars, including Clara Bow and Lupe Velez.

In 1927, he played a small, but important role of a doomed flyer in Wings, which was a major breakthrough for him, and led to many better starring roles the following year. In 1929 he starred as the title character in The Virginian, which was made in both a talkie and non-talkie version.

He had become the man that women everywhere swooned over, and men wanted to be like him. In 1930 he starred in Morocco, opposite Marlene Dietrich, and in 1932 he was hand picked by Hemingway to star in A Farewell to Arms, and in 1936 he starred in Frank Capra's Mr. Deeds Goes To Town (nominated for the Best Actor Academy Award for this film).

He had his pick of movies, and many of the ones he turned down were then offered to similar actor Joel McCrea, who basically lived in Cooper's shadow throughout the 1930s. He turned down the lead role in Capra's Mr. Smith Goes to Washington (it started out as a Mr. Deeds sequel), and James Stewart got the role. He turned down the lead in Stagecoach, and that part made John Wayne a major star after toiling in B-westerns for many years.

His greatest blunder was turning down the role of Rhett Butler in Gone with the Wind. He said at the time, "Gone with the Wind is going to be the biggest flop in Hollywood history. I'm glad it'll be Clark Gable who' falling flat on his nose, not me"!

In 1941, Alvin York, the most decorated soldier in WWI, finally agreed to a movie being made of his life (to help recruiting efforts in WWII), but he insisted that only Cooper could play him, and Cooper won his first Oscar for that role in Sergeant York. The next year Lou Gehrig tragically died, and Cooper played him superbly in The Pride Of The Yankees (nominated for the Best Actor Academy Award for this film), and his "Today I am the luckiest man on the face of the Earth" speech is one of the great moments in movie history!

He was Robert Jordan in Hemingway's For Whom The Bell Tolls (nominated for the Best Actor Academy Award for this film), and Ayn Rand picked him to play Howard Roark in The Fountainhead. In 1952 he had one of the finest roles of his career, as Will Kane in High Noon, and he won a second Oscar. In 1960 he got prostate cancer, and he died the following year, at 60 years of age.

There will never be another star like Gary Cooper! He stayed a major leading actor for 25 solid years, starring in around 90 movies, and during that time he was the lead in important movies of all sorts, because so many writers, directors, and co-stars wanted him for their star!

I highly recommend all the movies noted above, but you really can't go wrong with any Gary Cooper movie, for his presence elevated even his lesser movies into something worth watching!
If you know who did the art (if any), please let us know.
Important Added Info: Note that normally, personality posters like these were not dated, because they were intended to be used for at least a couple of years. In the case of this series from Paramount (the ones with this border design), each of the posters are dated 1936 (but surely they stayed in use past that year).

Note that starting in the very early 1910s (around 1912, when studios realized that people were more likely to go to a movie if it had a star they liked in it), studios created sets of special "personality" posters, which theaters that showed their movies could hang in their lobbies. These had a big advantage over posters for specific movies, because they could be used whenever a movie with that star was shown, which meant they could be used over and over! Because studios realized this, they made these posters on a high quality paper stock, sometimes with a "linen" texture, and sometimes with elaborate border designs, and almost always with great quality color printing. They almost always measured exactly 22" x 28", the same as "half-sheets" (which were then known as "displays", except that they were taller than they were wide, and that the images almost always had a "full bleed", meaning that there were no blank borders. They almost always showed a head and shoulders image of the star, and the image on these posters is often very close to actual life-size! They almost always have the name of the star and the studio they worked for at the bottom. Even though there were many sets of these from many studios over a period of approximately 30 years (they were rarely made after the early 1940s), very few survive, likely partially due to World War II paper drives, and partially due to the fact that they were never folded and the paper they were made of sometimes aged poorly.

Note that Paramount Pictures became the leading Hollywood studio in the late 1910s, and remained at the forefront of Hollywood for the next several decades. They had a great lineup of stars, and they created many sets of personality posters to promote them. The earliest of these is likely from the late 1910s, and there are others from each succeeding decade, and there are even some that are from the late 1940s or early 1950s, which is after most of the other studios quit making these 22x28 posters. You can tell their different sets in two ways. One is that all of the posters from a set have the same border design and the stars and studio names are written in the same font and layout. The other is that you can look at the age of the star in the image (although that might possibly be deceptive, because they might have sometimes used a slightly younger version of a star!). We don't know how often the Paramount sets were made, but some major stars carried over from set to set, but with the passing years, some stars would be dropped and new stars added. These posters are extremely rare as it is likely few theaters ordered them, and fewer still saved them, and in addition, they could be easily torn, and if they were not stored carefully, they would become fragile, and it is likely many were damaged and discarded for that reason! Note that the high quality paper stock these posters were printed on does not always age very well, and can become fragile (usually resulting in chips around the edges of the poster). Because of their fragile nature and their age, we intend to send all of these personality posters in large flat packages, and never roll them into tubes (unless the buyer insists)! PLEASE DO NOT BID ON THIS POSTER, UNLESS YOU ARE WILLING TO PAY THE COST OF SHIPPING IT IN A LARGE FLAT PACKAGE!

Condition: fair to good. The poster was never folded. It was printed on a linen finish paper (typical of these Paramount personality portraits of this time). It had stains in the bottom border and someone put tape on the front of that area, and that tape has yellowed. In addition to the stains in the bottom border, there was a lighter stain that extended up to the bottom of the "G" (see our image). There are some tiny stains, small tears, and tiny paper loss in the other borders, and the image has darkened unevenly, with a few creases scattered in the image. Obviously, restoration can be performed, but bear its defects in mind before bidding.
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