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Auction History Result 2b031 PSYCHO pressbook 1960 Alfred Hitchcock, includes rare Care & Handling of Psycho supplement! Date Sold 12/10/2019 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 15" [31 x 38 cm]; 32 pages). Also included is an ad supplement that has 18 pages. (Learn More) Alfred Hitchcock's Psycho, the classic 1960 Alfred Hitchcock (nominated for the Best Director Academy Award for this film) psychotic killer horror thriller ("The master of suspense creates a new and altogether different screen excitement!!!"; "It is required that you see Psycho from the beginning!"; "The master of suspense moves his cameras into the icy blackness of the unexplored!"; "A new - and altogether different - screen excitement!!!"; "The master suspense-showman creates something new - and altogether different - in screen excitement!!!"; "Alfred Hitchcock's new and altogether different screen excitement!"; "The screen's master of suspense moves his cameras into the icy blackness of the unexplored..."; "Screenplay by Joseph Stefano"; based on the novel by Robert Bloch; note that Tony Palladino originally created the classic Psycho title design for the book jacket, and this lettering was purchased along with the film rights, and used on movie posters) starring Anthony Perkins (as Norman Bates), Vera Miles (as Lila Crane), John Gavin (as Sam Loomis), Martin Balsam (as Detective Arbogast), John McIntire (as Sheriff Chambers), Janet Leigh (nominated for the Best Supporting Actress Academy Award for this film; "as Marion Crane"), Mort Mills (as the Highway Patrol Officer), and Patricia Hitchcock (the director's daughter, in a small role) NOTE: Click on linked names to see a biography. Important Added Info: Note that we are auctioning both the regular 32-page pressbook PLUS a special supplement that was distributed along with the regular pressbook (perhaps Hitchcock saw the regular pressbook and felt they needed to better explain how he intended the film to be marketed)! This supplement is entitled "The Care and Handling of Psycho by Alfred Hitchcock", and it says at the bottom "This is a companion piece to the regular Paramount pressbook on Psycho". The book is loaded with photographs of Hitchcock and the many special teaser ads that were used to promote the film ("It is required you see PSYCHO from the very beginning"; "We won't allow you to cheat yourself"; "No one, not even the manager's brother will be admitted into the theater after the start of each performance of PSYCHO"). Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. The "regular" pressbook is complete and uncut, and it was folded across the middle and has creases down the spine. The center four pages have come loose. The "Care and Handling" supplement was folded slightly to the right of middle. Otherwise, both items are in pretty nice condition. Learn More about condition grades 
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