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Auction History Result

7x029 FOX FILMS 1932-33 campaign book '32 Clara Bow, Chandu, Congorilla, Will Rogers & more!

Date Sold 5/11/2014
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Campaign Book (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 56 pages) (Learn More)

Fox Films 1932-33, the 1932 Fox campaign book, sent to theater owners to encourage them to show Fox movies. The book includes 89 pages with one and two-page spreads on Fox's upcoming movies, and unlike many campaign books of the era, Fox did lots of one-page spreads on their best stars (many of them are shown two to a page). Some of the movies and stars advertised include Cavalcade, What Price Glory, Call Her Savage, Chandu The Magician, Congorilla, and many more! We have included images of the covers of the book and five of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
Important Added Info: Note that this campaign book almost surely comes from a legendary collection of campaign books that was collected by one of the first people to recognize the beauty of campaign books, Marty Kearns! Marty spent considerable money locating dozens of these ultra-rare books, and he had each of them professionally bound with a black binding, with the name and year of the campaign book on the outside, and some really cool vintage-looking inside front and back covers (and this was done very expertly, at considerable expense).

Condition: fine. The book has been professionally bound with a beautiful binding . It is in wonderful condition!
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